Consumer Connections Mapping

Project title

A top beverage brand aimed to connect with Gen Z by integrating into their daily routines

Our Approach

• Moment-Based Targeting: Identified key moments (morning routines, study breaks, outings) to position the product.

• Platform-Specific Messaging: Created tailored content for Instagram, TikTok, and YouTube.

• Seamless Purchase Triggers: Integrated shoppable features and promotions.

Results

INCREASED BRAND RELEVANCE : Aligning with Gen Z’s lifestyle strengthened brand affinity and engagement. Strategic interception at key moments led to a significant uplift in purchase intent and sales.

INCREASED ENGAGEMENT & CONVERSIONS : Digital content tailored to Gen Z’s consumption habits led to a 35% increase in social media engagement, with higher interaction rates on platforms like TikTok and Instagram. Campaign-driven hashtags and influencer collaborations resulted in significant organic reach.

OPTIMIZED MARKETING SPEND :By focusing on high-impact moments and preferred platforms, the campaign delivered a 25% improvement in cost efficiency, ensuring better returns on marketing investments while reducing media wastage.

Conclusion

Understanding Gen Z’s behavior helped position the brand as an essential part of their lifestyle, driving engagement and sales