Kurkure PepsiCo Snacks

Project Overview

A leading snacks brand aimed to generate mass awareness and high engagement for a new product variant. The competitive market required an innovative digital strategy.

Our Approach

• Creative Excellence: Used Creative X platform for recommendations.

• Building Awareness: Implemented Google Blast, TrueView for Reach, Bumper Ads, Discovery & Display Ads.

• Creating Engagement: Used TikTok Branded Hashtag challenge and gamified branded effects.

Results

• 2.59M lifted users through awareness campaigns.

• 88% of the target audience reached.

• 35% lower CPM than PepsiCo’s average CPM.

• 3X higher lift for purchase intent (6.5%) compared to industry average (2%).

• 5.3B views on Branded Effect campaign.

• 5.9M user-generated videos and 605M engagements.

• 62M impressions through Branded Effect panel.

Conclusions

Leveraging creative and media best practices led to one of the most successful product launches.